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In-Depth Features

In-Depth Features

How Tatcha became one of North America’s top beauty brands—acquired by Unilever for an estimated $500 million

Jan 30, 2025

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30 min read

How Tatcha became one of North America’s top beauty brands—acquired by Unilever for an estimated $500 million

Founder Vicky Tsai started the company after a discovery in Japan that healed her dermatitis—despite being told there’s 'no demand' or 'interest' in Asian beauty in the U.S.

Everlede

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